RazorpayX faces the challenge of enhancing user acquisition and engagement. The absence of a structured referral program limits their ability to leverage their existing user base for referrals, resulting in missed growth opportunities.
Increase user acquisition and engagement by leveraging the existing user base to refer new users to the platform. The referral program aims to tap into the power of word-of-mouth marketing and incentivize users to actively promote RazorpayX to their network.
To get 5 current account MTUs (Monthly Transactional User) via the referral program in the first month of launch.
RESEARCH & ANALYSIS
DESK RESEARCH INSIGHTS
REFerrers & referres journey mapping—