There is no easy (or friction free) way for our customers to understand how the product works and can make financial operations easy for them.
Reduce the consideration effort of potential customers by enabling them to do an easy trial of the product which will in turn increase sign-up conversion.
Immediate outcome: Signup to KYC submitted ratio of users who experienced the solution being built here should be greater than 10%.
Eventual outcome: The number of MTUs from users who experienced this solution should be at least 5 in a period of 45 days of launching this feature.
defining target audience
target audience 1
target audience 2
target audience 3
target audience 4
STUDYING HEATMAPS (Insights)
shadowing sales demo call (insights)
interviewing customers (insights)